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MKT 4342 : International Marketing

This is a guide to library resources in the MKT 4342: International Marketing course. Here you will find databases, electronic journals, tutorials, and other information.

Company Information Databases

Annual Reports contain a wealth of data on a company.  All publicly traded companies are required to file a Form 10K with the Securities and Exchange Commission. Below are some places where you may be able to find an annual report (or Form 10K) on your company.

In addition, you can also find annual reports of some companies directly on the Internet.  Simply type in [company name] Annual Report, and you will get a PDF of the annual report complete with Form 10-K that was filed with the Securities and Exchange Commission.

How to Read a 10K Annual Report

If you want to follow or invest in a U.S. public company, you can find a wealth of information in the company’s annual reports on Form 10-K and quarterly reports on Form 10-Q. Please read the article below for more information on how to read an annual report.