LibGuides: MKT 4342 : International Marketing: Getting Started

Welcome

Welcome to the BUA 3345: International Business Research Guide. In this guide, you will find library and online resources to help you with your research and course assignments. Scroll below to see the most used resources for getting started on your research. Click on the side navigation tabs on the left to see more in-depth and comprehensive resources.

Course Description

Prerequisite: MKT 3321 (with a grade of C or better). A study of the various areas of International Marketing and the cultivation of global markets. Emphasis is on developing and implementing marketing plans in a global environment.

Business: Insights (Gale) This link opens in a new window
With over 460,000 company profiles, including 2,000 with deep links to related content and statistical data, Gale Business Insights: Global provides daily updates to keep up with the ever-changing corporate landscape. Includes: Profiles of every U.N. recognized country including 90+ Economist Intelligence Unit reports; SWOT reports (quarterly updates), GlobalData industry research reports; Plunkett industry reports; market share and business rankings; company histories and chronologies; global company, country, and business topic overviews with quick links; full-text articles; case studies; business executive video interviews; interactive LiveCharts; and more.
Business Source Complete - Enhanced Interface This link opens in a new window
Same resources as in Business Source Complete. In the Enhanced Interface, you can browse the author index, company information, industry profiles, business videos, company profiles, and market research reports.
Mergent Market Atlas This link opens in a new window
Market Atlas provides tools for both interactive online research and easy predefined report access. These tools and reports are reflected across multiple product modules including Company, Sustainability, Industry, Country and Economic analysis.
The Market Atlas database of corporate information covering over 50,000 US and foreign public companies, current and historical (past 15 years) firm descriptions, statistics, financial information, and ratios, annual reports, mergers, acquisitions, disposals, joint ventures, long-term debt, capital stock, and insider trading.
Previously Mergent Online.