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MKT 3328: Retailing

This is a guide to library resources in the MKT 3328: Retailing course. Here you will find databases, electronic journals, tutorials, and other information.

Welcome

Welcome to the MKT 3328: Retailing Research Guide. In this guide, you will find library and online resources to help you with your research and course assignments. Scroll below to see the most used resources for getting started on your research. Click on the side navigation tabs on the left to see more in-depth and comprehensive resources.
 

Most Used Resources

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For additional articles databases, explore the "Articles" tab

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For additional books and ebooks, explore the "Books and eBooks" tab

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For additional information on business classification systems, explore the "Specialized Retailing Resources" tab

image of the Google Scholar logo, in which each letter is a different color

Why Should I use Google Scholar?

Google Scholar includes journal and conference papers, theses and dissertations, academic books, pre-prints, abstracts, technical reports and other scholarly literature from all broad areas of research. You'll find works from a wide variety of academic publishers, professional societies and university repositories, as well as scholarly articles available anywhere across the web. Google Scholar also includes court opinions and patents.

How to set up Google Scholar So that it will retrieve articles available at the West Library:

  1.  Go to Google Scholar   
  2.  Click on settings
  3.  Click on Library Links on the left
  4.  Type in Texas Wesleyan Library in the box

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