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Consumer Behavior

This is a guide to library resources for consumer behavior. Here you will find databases, electronic journals, tutorials, and other information.

Consumer Behavior Datasets and Other Specialized Resources

Behavioral Segmentation
Segmenting the market based on how the consumer acts. Examples include purchasing habits, spending habits, user status, and brand interactions. These activities may relate to how a customer interacts with your brand.

Psychographic Segmentation
This segmentation approach involves an understanding of a consumer’s lifestyle, interests, personality traits, psychological influences, motivations, and priorities.

Demographic Segmentation
Segmenting based on identifiable population characteristics, such as age, gender, income, education, ethnicity, occupation, marital status, and so on.