Behavioral Segmentation
Segmenting the market based on how the consumer acts. Examples include purchasing habits, spending habits, user status, and brand interactions. These activities may relate to how a customer interacts with your brand.
Psychographic Segmentation
This segmentation approach involves an understanding of a consumer’s lifestyle, interests, personality traits, psychological influences, motivations, and priorities.
Demographic Segmentation
Segmenting based on identifiable population characteristics, such as age, gender, income, education, ethnicity, occupation, marital status, and so on.