Welcome to the Consumer Behavior Research Guide. In this guide, you will find library and online resources to help you with your research and course assignments. Scroll below to see the most used resources for getting started on your research. Click on the side navigation tabs on the left to see more in-depth and comprehensive resources.
Consumer behavior is the study of the factors and elements that influence the actions and decisions made by people and/or households when they purchase, use, and discard products. Many psychological, sociological, and cultural elements play a role in how consumers engage with the market.
There are four main types of consumer behavior: complex-buying behavior, dissonance-reducing behavior, habitual buying behavior, and variety-seeking behavior.
Contains business-related journal and magazine articles, company profiles, market research reports, case studies, conference papers, country economic reports, and SWOT analyses.
With over 460,000 company profiles, including 2,000 with deep links to related content and statistical data, Gale Business Insights: Global provides daily updates to keep up with the ever-changing corporate landscape. Includes: Profiles of every U.N. recognized country including 90+ Economist Intelligence Unit reports; SWOT reports (quarterly updates), GlobalData industry research reports; Plunkett industry reports; market share and business rankings; company histories and chronologies; global company, country, and business topic overviews with quick links; full-text articles; case studies; business executive video interviews; interactive LiveCharts; and more.
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For additional articles databases, explore the "Articles" tab
Consumers and Markets: analyzing behavioral shifts and emerging challenges by 
How People Buy Online: The Psychology Behind Consumer Behaviour by 
Handbook of Research Methods in Consumer Psychology by ____
For additional articles databases, explore the "Books and eBooks" tab
Why Should I use Google Scholar?
Google Scholar includes journal and conference papers, theses and dissertations, academic books, pre-prints, abstracts, technical reports and other scholarly literature from all broad areas of research. You'll find works from a wide variety of academic publishers, professional societies and university repositories, as well as scholarly articles available anywhere across the web. Google Scholar also includes court opinions and patents.
How to set up Google Scholar So that it will retrieve articles available at the West Library:
