| Political | Economic | Social | Technological |
| Here government regulations and legal factors are assessed in terms of their ability to affect business environment and trade markets. | Through this factor, businesses examine the economic issues that are bound to have and impact on the company. | With the social factor, a business can analyze the socio-economic environment of its market via elements like customer demographics, cultural limitations, lifestyle attitude, and education | How technology can either positively or negatively impact the introduction of a product or service into a marketplace is assessed here. |
| Environmental Regulations | Economic Growth | Income distribution | Government research spending |
| Tax policies | Interest rates and monetary policies | Demographics, population growth | Industry focus on technology |
| International Trade Regulations | Government Spending | Labor / social mobility | New inventions and development |
| Contract enforcement laws | Unemployment policy | Lifestyle changes | Rate of technology transfer |
| Employment laws | Taxation | Work/Career attitudes, entrepreneurial spirit | Life cycle of technologies |
| Government organization, attitude | Exchange rates | Education | Energy use and costs |
| Competition regulation | Inflation rates | Fashion, trendsIncome distribution | (Changes in) IT usage |
| Political stability | Stage of the business cycle | Health consciousness, welfare | (Changes in) Internet Usaage |
| Consumer Protection | Consumer confidence | Living conditions | (Changes in) Mobile Technology |