Welcome to the Sales Management Research Guide. In this guide, you will find library and online resources to help you with your research and course assignments. Scroll below to see and introduction to sales management as well as the most used resources for getting started on your research. Click on the side navigation tabs on the left to see more in-depth and comprehensive resources.
Sales management is the process of organizing and coordinating the activities and processes relating to the effecting planning, coordination, implementation, control, and evaluation of an organization's sales performance.
Sales management also includes the following tasks to drive revenue and profit for an organization/business:
Resources for sales management surround company and industry research, news sources, along with data and statistics.
Contains business-related journal and magazine articles, company profiles, market research reports, case studies, conference papers, country economic reports, and SWOT analyses.
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For additional articles databases, explore the "Articles" tab
The Art of Modern Sales Management : Driving Performance in a Connected World by ____
For additional books and ebooks, explore the "Books and eBooks" tab
Nexis Uni features the following: 1. Thousands of news sources from all over the world. 2. Legal court cases and law reviews 3. Company dossiers and information. Replaces LexisNexis Academic.
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For additional company information resources, explore the "Company & Industry Research" tab
Why Should I use Google Scholar?
Google Scholar includes journal and conference papers, theses and dissertations, academic books, pre-prints, abstracts, technical reports and other scholarly literature from all broad areas of research. You'll find works from a wide variety of academic publishers, professional societies and university repositories, as well as scholarly articles available anywhere across the web. Google Scholar also includes court opinions and patents.
How to set up Google Scholar So that it will retrieve articles available at the West Library:
