LibGuides: MKT 3328: Retailing: Journal Databases

Journal Databases

Why use these: To find scholarly articles from journals, to find magazine articles, and to find newspaper articles in one search. To find financial records, country profiles, market reports, and SWOT analyses.

Academic Search Complete This link opens in a new window
This database covers many subjects found at colleges and universities. Contains articles from thousands of journals, magazines, news sources, and videos from the Associated Press.
Business Abstracts with Full Text This link opens in a new window
Contains full-text articles from hundreds of key publications and provides access to product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews,and reports from associations, societies, trade shows, conferences, and more.
Business Source Complete This link opens in a new window
Business Source Complete is the world's definitive scholarly business database. Included in this database are Company Profiles, from MarketLine,and within this profile is a SWOT analysis of that company
Business Source Complete - Enhanced Interface This link opens in a new window
Same resources as in Business Source Complete. In the Enhanced Interface, you can browse the author index, company information, industry profiles, business videos, company profiles, and market research reports.
JSTOR This link opens in a new window
JSTOR offers researchers the ability to retrieve high-resolution scanned images of journal issues and pages as they were originally designed, printed, and illustrated. The journals archived in JSTOR span many disciplines.

Why Search One Database at a time?

Why Search One Database at a Time When You Can Search Everything at Once?

You may miss some important articles if you search everything at once
You will have less articles to sift through
Individual Databases have extra features not available in Search Everything

Google Scholar

Google Scholar

Set up Google Scholar So that it will retrieve articles that the West Library has

•1. Go to Google Scholar

•2. Click on settings

•3. Click on Library Links on the left

•4. Type in Texas Wesleyan Library in the box