| Political | Economic | Social | Technological |
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Here government regulations and legal factors are assessed in terms of their ability to affect business environment and trade markets. |
Through this factor, businesses examine the economic issues that are bound to have and impact on the company. | With the social factor, a business can analyze the socio-economic environment of its market via elements like customer demographics, cultural limitations, lifestyle attitude, and education | How technology can either positively or negatively impact the introduction of a product or service into a marketplace is assessed here. |
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