Why use these: To find scholarly articles from journals, to find magazine articles, and to find newspaper articles in one search. To find financial records, country profiles, market reports, and SWOT analyses.
Nexis Uni features the following: 1. Thousands of news sources from all over the world. 2. Legal court cases and law reviews 3. Company dossiers and information. Replaces LexisNexis Academic.
Why use these: Journals are used to find experiments, literature reviews, and original research. It is easiest to find theres in the database Business Source Complete. These are the most frequently cited journals in Marketing.
