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MKT 4311 Marketing Research
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MKT 4311 Marketing Research: Books
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Differences Between the 6th and 7th edition
Survey
Marketing
Marketing
Advertising
Research
Consumer Analysis
Digital Marketing
Social Media Marketing
Surveys
The Encyclopedic Dictionary of Marketing
by
Barbara R. Lewis; Dale Littler (Editor)
Call Number: Ref. HF5415 .B4552 1999
ISBN: 0631214852
Publication Date: 1999-05-04
Dictionary of Marketing Terms
by
Betsy-Ann Toffler; Jane Imber
ISBN: 9780764112140
Publication Date: 2000-04-01
Dictionary of Marketing Communications
by
Norman A. Govoni
Call Number: Ref. HF5412 .G68 2004
ISBN: 0761927700
Publication Date: 2003-07-22
The Advertising Age Handbook of Advertising
by
Herschell Gordon Lewis; Carol Nelson; Rance Crain (Foreword by)
ISBN: 9780844236704
Publication Date: 1998-12-01
Advertising media A to Z : the definitive resource for media planning, buying, and research
by
Jim Surmanek
Call Number: Ref. HF5826.5 .S848 2004
ISBN: 0071422145
Publication Date: 2003-11-07
Concise Encyclopedia of Advertising
by
Kenneth E. Clow; Donald Baack; David L. Loudon; Robert E. Stevens
ISBN: 9780789022103
Publication Date: 2005-04-01
Kellogg on Advertising and Media
by
Bobby J. Calder (Editor); Philip Kotler (Foreword by)
Call Number: HF5826.5 .K46 2008 eb
ISBN: 9781118429112
Publication Date: 2012-06-29
Scientific Advertising
by
Claude Hopkins
ISBN: 9781877527067
Publication Date: 2009-01-01
Big Data? : qualitative approaches to digital research
by
Martin Hand (Editor); Sam Hillyard (Editor, Contribution by); Chris Pole (Contribution by); Kevin Love (Contribution by)
Call Number: QA76.9 .D3
ISBN: 9781784410506
Publication Date: 2014-11-07
The Handbook of Marketing Research
by
Rajiv Grover; Marco Vriens
ISBN: 9781412909976
Publication Date: 2006-06-23
The Market Research Toolbox
by
Edward F. McQuarrie
Call Number: HF5415.2 .M383 2012
ISBN: 9781412991735
Publication Date: 2011-10-12
Review of Marketing Research
by
Naresh K. Malhotra (Editor, Contribution by)
ISBN: 9780857247278
Publication Date: 2008-11-01
The Marketing Research Guide
by
Robert E. Stevens; Bruce Wrenn; Philip K. Sherwood; Morris E. Ruddick; David L. Loudon
Call Number: HF5415.2 .M35585 2006
ISBN: 9780789024169
Publication Date: 2005-11-18
Absolute value : what really influences customers in the age of (nearly) perfect information
by
Itamar Simonson; Emanuel Rosen
Call Number: HF5415 .S518 2014
ISBN: 9780062215673
Publication Date: 2014-02-04
In data we trust : how customer data is revolutionizing our economy
by
Bjorn Bloching; Lars Luck; Thomas Ramge; Stefan Tobler (Translator)
ISBN: 9781408179536
Publication Date: 2012-08-02
What Customers Crave : How to Create Relevant and Memorable Experiences at Every Touchpoint
by
Nicholas J. Webb
ISBN: 9780814437810
Publication Date: 2016-10-13
Creating New Markets in the Digital Economy
by
Irene C. L. Ng
Call Number: HC79 .I55 N52 2014
ISBN: 9781107049352
Publication Date: 2014-02-20
The Best Digital Marketing Campaigns in the World
by
Damian Ryan; Calvin Jones
Call Number: HF 5415.1265 .R92 2011
ISBN: 9780749460624
Publication Date: 2011-07-15
Internet Marketing Start to Finish
by
Catherine Margaret Juon; Dunrie Allison Greiling; Catherine Buerkle
Call Number: HF 5415.1265 J86 2012
ISBN: 9780789747891
Publication Date: 2011-08-10
Digital marketing analytics : making sense of consumer data in a digital world
by
Chuck Hemann; Ken Burbary
Call Number: HF5415.1265 .H46 2013
ISBN: 9780789750303
Publication Date: 2013-04-15
Understanding digital marketing : marketing strategies for engaging the digital generation
by
Damian Ryan
Call Number: HF5415.1265 .R93 2014
ISBN: 9780749471026
Publication Date: 2014-06-28
Social Media Strategy : Marketing and Advertising in the Consumer Revolution
by
Keith A. Quesenberry
ISBN: 9781442251533
Publication Date: 2015-10-26
Questionnaire design : how to plan, structure, and write survey material for effective market research
by
Ian Brace
Call Number: HF5415.3 .B683 2004
ISBN: 074944181X
Publication Date: 2004-08-01
SURVEY & QUESTIONNAIRE DESIGN : Collecting Primary Data to Answer Research Questions
by
Bourke, Jane Kirby, Ann Doran, Justin
ISBN: 9781846211874
Publication Date: 2016
Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
by
Norman M. Bradburn; Brian Wansink; Seymour Sudman
ISBN: 9780787970888
Publication Date: 2004-04-30
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